Protecting Photographers and Visual Artists

Tuesday, July 15th, 2008 by Patrick Ross

You find a range of opinions on orphan works legislation in Congress, including among Copyright Alliance members. But I believe all out there who care about copyright and creators’ rights agree that nothing good will come of an artist being denied their rights even when they are making efforts to ensure their works can be identified.

The risks to photographers and visual artists surpass that of any other form of copyrighted work. They are easily copied and identifiers are easily lost, intentionally or otherwise. Whatever else you may think of orphan works legislation, it does call for a diligent search to be done by the individual or organization seeking to use a work. That diligent search should be done regardless of any pending legislation.

The American Society of Picture Professionals has created a how-to list in this regard, “ASPP’s Best Practices for Locating Copyright Owners of Photographic and Visual Art.” I’m proud to say ASPP is a member of the Copyright Alliance via its inclusion in Copyright Alliance member Imagery Alliance.

The Best Practices include many tips for images where the photographer is known (one is to go to Copyright Alliance board member Professional Photographers of America’s (PPA) artist registery, which PPA announced at last year’s Copyright Alliance Exponential). Along with tips there is a list of sites to search. They include Copyright Alliance member American Society of Media Photographers (ASMP), and some Imagery Alliance member partners Advertising Photographers of America, Editorial Photographers, National Press Photographers Association and the White House News Photographers Association.

Of course it’s more challenging to find the copyright owner for an image when you don’t know the photographer or artist. One proposal that’s listed is contacting Copyright Alliance member Picture Archive Council of America, which can send the image to PACA members and affiliated organizations to hopefully identify the owner. Other organizations here include more Copyright Alliance partners via Imagery Alliance, including the American Society of Picture Professionals, the North American Nature Photography Association, and the Stock Artists Alliance.

Tracking down owners of fine art can be quite a challenge. One resource on that is Copyright Alliance member Graphic Artists Guild and members via the Imagery Alliance the AIGA and the Society of Illustrators.

If you are conducting a search for ownership of an image, don’t rely on this blog. Do visit ASPP’s Best Practices page, but please note very closely where it says this:

This document should not be relied upon to determine if the steps you have taken are sufficient. Since there is no current legislation that permits the use of a work if the owner cannot be located and any legislation will not be retroactive, the fact that you have tried to locate the owner and did not succeed is not a defense to a claim of infringement by an emerging copyright owner. The copyright owner could seek monetary damages as well as an injunction to prevent the future publication of the work in certain circumstances. If the work is registered, the owner can also seek statutory damages and attorney’s fees.

Disputes remain on Capitol Hill over how orphan works language should be crafted, what a diligent search might be, what damages should be allowed, how they should be adjudicated, and even whether legislation is needed at all. Regardless of how that all shakes out, artists have rights, including those in the visual arts, and ASPP has taken a step here to ensure those rights are respected.

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